Our Story

About Us

A modern luxury brand built on a legacy since 1977 — where heritage, craftsmanship, and trust are set into every creation.

Since 1977

A legacy handed down through three generations

Crystalliine Jewels is a modern luxury jewellery house built upon nearly five decades of heritage, craftsmanship, and trust. While Crystalliine Jewels was recently established as the family's modern luxury jewellery brand, its roots trace back to 1977, when Mr. Sita Ram Bumb founded the family's jewellery business in the historic city of Jaipur, India.

Beginning with certified precious and semi-precious gemstones, he built the business on authenticity, quality, and lasting relationships — forging close partnerships with master artisans whose families had preserved the art of jewellery making for generations.

"In 1990, the family expanded to Chandni Chowk, Delhi, where the second generation, Mr. Alok Bumb, introduced certified earth-mined diamonds, exquisite Kundan & Polki, and an expanded collection of fine gemstone jewellery — while preserving the values established by his father."

The Journey

Milestones of a house

1977

A Beginning in Jaipur

Mr. Sita Ram Bumb founds the family jewellery business with certified precious and semi-precious gemstones, built on authenticity and trust.

1990

Expansion to Chandni Chowk

The second generation, Mr. Alok Bumb, joins — introducing certified diamonds and exquisite Kundan & Polki jewellery.

2005

Karol Bagh Showroom

A landmark showroom opens in Karol Bagh, New Delhi, alongside a dedicated manufacturing unit for Diamond, Kundan & Polki, and Silver Jewellery — full control from sourcing to finishing.

Today

Crystalliine Jewels

The third generation, Mr. Sooransh Bumb, together with Mr. Alok Bumb, establishes Crystalliine Jewels — bringing decades of expertise into a modern luxury brand of Earth-Mined Diamonds, Kundan & Polki, Silver Jewellery, and bespoke creations.

Craftsmanship & Sourcing

Selected by hand, certified by the world

Mr. Alok Bumb travelled extensively across India, forging long-standing partnerships with generational craftsmen from Jaipur, Bikaner and Ahmedabad for Kundan & Polki, and expert diamond artisans from Mumbai and Surat.

We source premium cut and polished diamonds from Belgium and exceptional rough solitaires through trusted international partners, transformed by India's finest craftsmen in Mumbai and Surat. Our Earth-Mined Diamonds are certified by globally recognised laboratories — including GIA and IGI — for complete confidence in authenticity and quality.

Certified diamonds in a range of cuts

Heritage

Nearly five decades of family expertise, preserved and passed down through three generations of jewellers.

Trust

More than 50,000 customers served — every relationship built on transparency and personalised service.

Artistry

Each piece handcrafted by India's finest master artisans, reflecting the highest standards of craftsmanship.

The Custodians

Three generations, one vision

From the founder's first gemstone to a new era of contemporary luxury — the family that shapes every Crystalliine creation.

Mr. Sitaram Bumb

Mr. Sitaram Bumb

Heritage Founder
Mr. Alok Bumb

Mr. Alok Bumb

Founder
Mr. Sooransh Bumb

Mr. Sooransh Bumb

Co-Founder

At Crystalliine Jewels, we believe true luxury is built on heritage, trust, and artistry. Every creation embodies generations of expertise, premium-quality materials, and certified authenticity — crafted to celebrate life's most meaningful moments and become treasured heirlooms for generations to come.

Discover the Collections